Marketing Advice for Schools
 

School Social Media Marketing Workshop

£175.00

Various
Online and Face to Face
Various
Online and Face to Face

 

For primary and secondary school leaders (Heads, SLT, Business Managers, Governors, Safeguarding Leads) and school marketers - anyone responsible for managing or setting up social media in their school. 

​This small group workshop (max 10 delegates) covers the importance of social media, how to set up, manage and monitor your school's social media accounts, how to safeguard students and staff and how to manage crises on social media. There is time set aside to explore different platforms and tools and to create your school's own social media management plan. Book online above or email to request an invoice for your school. 

Face-to-face courses take place in high-quality, city centre business venues and include lunch. Online courses have the same content as face-to-face courses but are delivered via Zoom. All courses run from 9.30am-3.30pm. 

What will you get from the workshop?

  • Safeguarding, social media and media relations (PR) guidelines
  • A huge list of ideas to explore with others in your school and community
  • The chance to try out the latest social media management and monitoring software


'The Good'

  • The latest facts and figures about social media use 
  • Advice on researching and choosing the right social media platforms for your communities
  • How best to share stories on different social media
  • How to grow and engage stakeholders and build communities
  • ​Managing multiple social media accounts in a busy school


'The Bad'

  • Monitoring mentions of your school and rating its reputation
  • Handling negative comments on social media
  • Using social media in a crisis


'The Ugly'​

Simon Hepburn spent 10 years working in marketing in industry and consultancy. This included managing a £1.5m advertising budget for Reed, advising Vodafone on improving its image as an employer, and developing a new practice in one of the UK's leading reputation management consultancies, Communications Management. He retrained as a teacher at the Institute of Education, London, and spent 11 years working as a full-time teacher and Head of Department in both state and private schools. He now combines part-time teaching with marketing training and consultancy and has worked with over 300 schools. He is the author of 'Marketing Your School' and 'Recruiting Teachers'.

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