Recruiting Teachers and Support Staff




The teacher recruitment crisis has hit many schools badly - with 9% of teachers leaving the profession in 2022/3 and recruitment targets missed it is set to worsen. And support staff are also leaving as other jobs become more flexible and attractive.

Just running the same adverts in the same publications isn't working for many schools.

This 2-hour course (running from 9.30-11.30am) outlines an alternative recruitment strategy - one that comes from a marketing and communications perspective. It explains how creating a strong employer brand, using multiple recruitment channels, rewriting adverts and streamlining the recruitment process will make a difference and save thousands on recruitment agency and supply costs. 

For those responsible for recruitment, marketing and communications, including HR Managers, Marketing and Communication Leads, Business Leaders and SLT.


  • An alternative view of the recruitment process - focused on employer branding, personal and community links and a streamlined application process
  • Examples of adverts that help schools stand out from others to attract teachers 
  • An insight into how technology can transform your recruitment processes
  • The opportunity to save your school thousands of pounds in reduced advertising, recruitment consultancy and cover costs.


Simon Hepburn spent 10 years working in marketing and employer branding in industry and consultancy. This included managing a £1.5m advertising budget for Reed, advising Vodafone on improving its image as an employer, and developing a new practice in one of the UK's leading reputation management consultancies, Communications Management. He retrained as a teacher at the Institute of Education, London, and spent 11 years working as a full-time teacher and Head of Department in both state and private schools.

He has worked with over 350 schools and has written two boooks - 'Marketing Your School' and 'Recruiting Teachers'.

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