Welcome back to a new school year - perhaps the first for many where school...
31st Aug 2023
When you look at job adverts for most professions, the biggest complaint you...
24th Jul 2023
One of the challenges of modern marketing is getting the attention of people...
10th Jul 2023
If there's been one difference to my work post-COVID it's that it has become...
21st Jun 2023
This month we address two of the biggest challenges for schools - and one of...
18th May 2023
A few years ago, a school in Yorkshire woke up to find that its Google...
9th May 2023
When I started Marketing Advice for Schools six years ago, I was teaching...
11th Apr 2023
In January I said 2023 would (finally) be the year of video in school...
28th Feb 2023
When I work with schools on marketing and communications, there's always one...
2nd Feb 2023
Will 2023 be the year of the multiverse, AI or augmented reality? It might...
13th Jan 2023
In the past there used to be marketing, sales, and customer service –...
13th Dec 2022
Two months ago I wrote about our new Prime Minister. Now we have another...
9th Nov 2022
In 2019 people were worried about teacher recruitment and retention. I spoke...
20th Oct 2022
So... the least surprising political result of the last decade is now...
29th Sep 2022
It's sometimes worth reflecting on how new social media is. Facebook didn't...
31st Aug 2022
This year I've spent a lot of time working with schools that serve more than...
5th Jul 2022
Why does internal communication matter - even more than it used to - for...
28th Jun 2022
I'm singing it now, things can only get better Only get better If we see it...
13th May 2022
On 28th March the UK Government produced the first Education White Paper...
5th Apr 2022
Newsletters are one of the most common communication and marketing tools used...
8th Mar 2022
My focus for the year is listening. While I'd run a lot of face-to-face...
26th Feb 2022
Thanks to Alicia Coad of Independent Schools Portal for this guest blog - if...
23rd Feb 2022
One of my most interesting school marketing tasks in recent years has been...
23rd Feb 2022
It's summer time and schools and students have been enjoying the freedom to...
23rd Feb 2022