Marketing Strategy Workshop


Online and Face to Face
Online and Face to Face


​These very small-group workshops (max 6 delegates) will help you create a marketing strategy to drive the  growth and improve the reputation of your school or trust.

Workshops cover the key areas of of stakeholder managment, market research, branding, reputation management and finding and sharing the impact of marketing - all in the context of schools. The workshop will also give you the time and support to create a marketing strategy to support your school or trust's objectives, including 30 minutes follow-up support per delegate. Book online above or email to request an invoice for your school.  Workshops run from 9.30am-3.30pm. 

If you would like to book a bespoke course for a number of delegates from your school, trust or business manager group please call 0161 241 2315 or email - only £400 via Zoom and from £500 in-person (UK only). 

  • The business case for marketing - why it is vital for schools and trusts 
  • Classic marketing tools (Ansoff and Porter) applied to school marketing - what do you need to do to meet your objectives?
  • Stakeholder analysis tools - who do you need to work with? 
  • Listening - qualitative and quantitative market research methods
  • Creating and implementing a consistent brand
  • Managing the reputation of your school or trust over time
  • Marketing evaluation - what works and what needs to change? 
  • Time to create your own marketing strategy
  • 30 minutes of follow-up support to ensure your plan is  'ready to go'!

Simon Hepburn spent 10 years working in marketing in industry and consultancy and holds an MBA from Henley Management College. He managed a £1.5m advertising budget for recruitment company Reed, advised Vodafone on improving its image as an employer, and developed a new practice in one of the UK's leading reputation management consultancies, Communications Management. He then retrained as a teacher at the Institute of Education, London, and spent 15 years working as a teacher and Head of Department in both state and private schools. He has worked with over 350 schools, delivers marketing training for the Institute of School Business Leaders and is the author of two books - 'Marketing Your School' and 'Recruiting Teachers'.

Those in charge of marketing in a school or trust - School Business Leaders, Marketing or Communication Directors, Heads of Communication, Chief Operating Officer and equivalent - who are looking to drive growth and reputation. 

Those with little previous marketing or communications experience who are responsible for day-to-day communcations activities should consider attending the Communications and Events Management Workshop as well as this  workshop. 

This course is limited to 6 delegates per session and includes 30 minutes post-course support for each delegate.

If you would like to book a bespoke course for a number of delegates from your school, trust or business manager group please call 0161 241 2315 or email - these cost only £400 via Zoom and £500 in-person in the UK. 

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