School Marketing Workshop


Online and Face to Face
Online and Face to Face


For primary and secondary school leaders (Heads, SLT, Business Managers, Governors) and school marketers at any school, nursery or college. 

​These small-group workshops (max 10 delegates) cover the basics of marketing applied to the school sector and give you time and support to create a plan to improve your school's recruitment, increase income or engage your community. Book online above or email to request an invoice for your school.  Open courses run from 9.30am-3.30pm. 

If you would like to book a bespoke course for your school, trust or local marketing or business manager association please call 0161 241 2315 or email - only £400 via Zoom and from £500 in-person (UK only). 

  • A clear insight into the principles and uses of marketing
  • Your school’s own Marketing Plan
  • Safeguarding, social media and media relations (PR) guidelines
  • A huge list of ideas to explore with others in your school and community
  • What is marketing and why do schools need it?
  • Finding your school’s key stakeholders – and what they want from your school
  • Market analysis – what is happening outside your school that you must plan for
  • 7 ways to change your school to meet stakeholder needs
  • Using the ‘Brand Triangle’ framework to create a visual and written brand
  • Engaging the whole school to tell great stories of what you do well
  • Choosing the right ways to share your stories and maintain relationships
  • Evaluating your success

Simon Hepburn spent 10 years working in marketing in industry and consultancy. This included managing a £1.5m advertising budget for Reed, advising Vodafone on improving its image as an employer, and developing a new practice in one of the UK's leading reputation management consultancies, Communications Management. He retrained as a teacher at the Institute of Education, London, and spent 11 years working as a full-time teacher and Head of Department in both state and private schools. He now combines part-time teaching with marketing training and consultancy and has worked with over 300 schools. He is the author of 'Marketing Your School' and 'Recruiting Teachers'.

Call Simon on  07914 399612  or email to find out more and book your course. 

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