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Our Latest Advice
Schools are running more and more Open Days and Evenings and spending more and more on promoting them. However for many this isn't leading to crowds of people turning up on the day. The problem is probably that some of the marketing basics are being overlooked. The tips here will help (and if you've other ideas please share them!)
School marketers in England are working in a maelstrom of change - over the past two years our 'school wars' articles have documented the incredible rise in the number of academies, the growth in size and number of academy chains and the increasing number of free schools. It would be hard to find a school, whether state or private, that wasn't affected by these changes - but they keep coming.
Click here for the our latest state of the market report.
It's probably one of the biggest school marketing cliches, but here are the best wavers, leapers and smilers of the day - thanks to our Good News from Schools twitter feed! (The serious marketing point is that it's worth getting great photos to show the human side of Results Days!)
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‘From market research to Open Days, from brand development to signage, schools will be armed with plenty of actionable items that will boost their marketing and communications after just one read’.