Do You Need More Parents, Students Or Teachers to Choose your School?
Is Your School's Reputation Holding You Back?
Are You a New School That Needs to Be Seen & Heard?
Marketing Advice for Schools is here to help!
Search over 80 articles and case studies to find help with your marketing problems (e.g. using Twitter, finding key messages) - or scroll down for the most recent. Alternatively click here for a full list of our advice articles.
Please get in touch (via email or tweet) if you can't find what you need - or if you'd like to contribute an article to help others
Our Latest Advice
Most of the time school marketing focuses on creating and sustaining strong links with current & prospective parents and students. But finding the right teachers and school leaders might just be the most important marketing task for your school in 2015. Read on to see why...
There's often a perceived divide between 'marketing' and 'word of mouth' in schools. This article argues that if marketers saw all those working in schools as stakeholders the divide could become a virtuous circle (if that's not mixing metaphors too much!)
Video technology has moved on dramatically in the past few years. It's never been easier to create a school video. However, as Jonathan Staples of J motion points out, the key challenge remains getting the right content onto film. Read on for his top tips (and to see how he gets aerial views like those in the picture!). And click here for a competition-winning school video from Australia sent in response to the article!
Two years after our first guide to the school social media landscape, here's an update on the latest trends, most popular platforms - and 4 predictions for 2015. Please read and comment here.
Hitting 1,820 users is a great achievement for our Good News from Schools Twitter feed - we can now greatly expand our service, linking schools and sharing best practice in marketing, Find out why here.
It's easy to overlook the power of direct mail, but Solihull School in Warwickshire, England, used it to change perceptions and improve both enquiries and Open Day attendance by 15%. Read how here...
Imagine that you are in a lift with a prospective parent. You have 30 seconds until they reach their floor to start the process of making them choose your school. What do you say to gain their interest in your school? Click here if you're not sure what to say (or if you're not sure what your staff would say)
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