Do You Need More Parents, Students Or Teachers to Choose your School?
Is Your School's Reputation Holding You Back?
Are You a New School That Needs to Be Seen & Heard?
Marketing Advice for Schools is here to help!
Search over 80 articles and case studies to find help with your marketing problems (e.g. using Twitter, finding key messages) - or scroll down for the most recent. Alternatively click here for a full list of our advice articles.
Please get in touch (via email or tweet) if you can't find what you need - or if you'd like to contribute an article to help others
We've partnered with the Chartered Institute of Public Relations to create a short school marketing survey. The results will help you benchmark your school's marketing and help the CIPR design a free school communications toolkit. Click here to take part.
Our Latest Advice
Imagine that you are in a lift with a prospective parent. You have 30 seconds until they reach their floor to start the process of making them choose your school. What do you say to gain their interest in your school? Click here if you're not sure what to say (or if you're not sure what your staff would say)
Last week 35 more free schools were announced at the Conservative Party Conference. After a bit of playing with click2map and the most extensive HTML coding we've every done, here's our first interactive map - click here to see if you're facing new competition.
Schools are running more and more Open Days and Evenings and spending more and more on promoting them. However for many this isn't leading to crowds of people turning up on the day. The problem is probably that some of the marketing basics are being overlooked. The tips here will help (and if you've other ideas please share them!)
School marketers in England are working in a maelstrom of change - over the past two years our 'school wars' articles have documented the incredible rise in the number of academies, the growth in size and number of academy chains and the increasing number of free schools. It would be hard to find a school, whether state or private, that wasn't affected by these changes - but they keep coming.
Click here for the our latest state of the market report.
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‘From market research to Open Days, from brand development to signage, schools will be armed with plenty of actionable items that will boost their marketing and communications after just one read’.