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Marketing Advice for Schools is here to help!
Search over 80 articles and case studies to find help with your marketing problems (e.g. using Twitter, finding key messages) - or scroll down for the most recent. Alternatively click here for a full list of our advice articles.
Please get in touch (via email or tweet) if you can't find what you need - or if you'd like to contribute an article to help others
School Marketing Survey Results
At the end of last year we joined forces with the Chartered Institute of Public Relations Education & Skills Group and asked 48 schools about their marketing in 2014 and 2015. Here's the first batch of results - the innovations schools used in 2014 to support marketing and their challenges for next year. Click here to see how your school compares.
Our Latest Advice
Twitter is a great way of getting across quick messages - but it can also be used to share more than 140 characters and single pictures.
Here are four innovations that will improve your engagement with followers. They are listed in reverse order of their use by the 2,000 schools on our 'Good News from School' feed. Click here to see if you're using them already!
This might seem a bizarre statement - but now is when you move from mass marketing to relationship marketing.
Your goal for the next few months is to develop the key relationships that will lead to excited and engaged students and parents who will develop a long term commitment to your school.
Click here to find out how!
Most of the time school marketing focuses on creating and sustaining strong links with current & prospective parents and students. But finding the right teachers and school leaders might just be the most important marketing task for your school in 2015. Read on to see why...
There's often a perceived divide between 'marketing' and 'word of mouth' in schools. This article argues that if marketers saw all those working in schools as stakeholders the divide could become a virtuous circle (if that's not mixing metaphors too much!)
Video technology has moved on dramatically in the past few years. It's never been easier to create a school video. However, as Jonathan Staples of J motion points out, the key challenge remains getting the right content onto film. Read on for his top tips (and to see how he gets aerial views like those in the picture!). And click here for a competition-winning school video from Australia sent in response to the article!
Two years after our first guide to the school social media landscape, here's an update on the latest trends, most popular platforms - and 4 predictions for 2015. Please read and comment here.
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