Blog
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18th May 2023
This month we address two of the biggest challenges for schools - and one of the best marketing...
9th May 2023
A few years ago, a school in Yorkshire woke up to find that its Google entry had apparently...
11th Apr 2023
When I started Marketing Advice for Schools six years ago, I was teaching almost full-time....
28th Feb 2023
In January I said 2023 would (finally) be the year of video in school marketing. But...
2nd Feb 2023
When I work with schools on marketing and communications, there's always one form of...
13th Jan 2023
Will 2023 be the year of the multiverse, AI or augmented reality? It might be in some sectors,...
13th Dec 2022
In the past there used to be marketing, sales, and customer service – three different...
9th Nov 2022
Two months ago I wrote about our new Prime Minister. Now we have another one - I was not...
20th Oct 2022
In 2019 people were worried about teacher recruitment and retention. I spoke about...
29th Sep 2022
So... the least surprising political result of the last decade is now official and Liz...
31st Aug 2022
It's sometimes worth reflecting on how new social media is. Facebook didn't exist before February...
5th Jul 2022
This year I've spent a lot of time working with schools that serve more than one age group on...
28th Jun 2022
Why does internal communication matter - even more than it used to - for schools? Here are 4...
13th May 2022
I'm singing it now, things can only get better Only get better If we see it through That means...
5th Apr 2022
On 28th March the UK Government produced the first Education White Paper for six years -...
8th Mar 2022
Newsletters are one of the most common communication and marketing tools used by schools. Perhaps...