Blog

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18th May 2023

This month we address two of the biggest challenges for schools - and one of the best marketing...

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9th May 2023

A few years ago, a school in Yorkshire woke up to find that its Google entry had apparently...

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11th Apr 2023

When I started Marketing Advice for Schools six years ago, I was teaching almost full-time....

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28th Feb 2023

In January I said 2023 would (finally) be the year of video in school marketing. But...

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2nd Feb 2023

When I work with schools on marketing and communications, there's always one form of...

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13th Jan 2023

Will 2023 be the year of the multiverse, AI or augmented reality? It might be in some sectors,...

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13th Dec 2022

In the past there used to be marketing, sales, and customer service – three different...

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9th Nov 2022

Two months ago I wrote about our new Prime Minister. Now we have another one - I was not...

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20th Oct 2022

In 2019 people were worried about teacher recruitment and retention. I spoke about...

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29th Sep 2022

So... the least surprising political result of the last decade is now official and Liz...

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31st Aug 2022

It's sometimes worth reflecting on how new social media is. Facebook didn't exist before February...

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5th Jul 2022

This year I've spent a lot of time working with schools that serve more than one age group on...

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28th Jun 2022

Why does internal communication matter - even more than it used to - for schools? Here are 4...

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13th May 2022

I'm singing it now, things can only get better Only get better If we see it through That means...

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5th Apr 2022

On 28th March the UK Government produced the first Education White Paper for six years -...

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8th Mar 2022

Newsletters are one of the most common communication and marketing tools used by schools. Perhaps...