Recruiting Teachers and Support Staff




The teacher recruitment crisis has hit many schools badly - with a record 9% of teachers leaving the profession in 2022/3 and only 50% of secondary initial teacher training places filled for 2023/4. And support staff are also leaving as other jobs become more flexible and attractive.

Just running the same adverts in the same publications isn't working for many schools.

This 2-hour course (running from 9.30-11.30am) outlines an alternative recruitment strategy - one that comes from a study of top employers across a number of different industries. It explains how creating a strong employer brand and being known as a great place to work, using high-trust recruitment methods, writing attractive and authentic adverts and streamlining the recruitment process can make a difference and save tens of thousands of pounds on recruitment agency and supply costs - and will start you on the way to achieving this!

For those responsible for recruitment, marketing and communications, including HR Managers, Marketing and Communication Leads, Business Leaders, MAT COOs and all those worried by the recruitment crisis.


  • An alternative view of the recruitment process - focused on employer branding, personal and community links and a streamlined application process
  • Examples of adverts that help schools stand out from others to attract teachers 
  • An insight into how changing  processes and using technology can transform your recruitment success rate
  • A bespoke plan to save your school tens of thousands of pounds in reduced advertising, recruitment consultancy and cover costs


Simon Hepburn spent 10 years working in marketing and employer branding in industry and consultancy. This included managing a £1.5m advertising budget for Reed, advising Vodafone on improving its image as an employer, and developing a new practice in one of the UK's leading reputation management consultancies, Communications Management. He retrained as a teacher at the Institute of Education, London, and spent 11 years working as a full-time teacher and Head of Department in both state and private schools.

He has trained over 350 schools with an average feedback rate of over 9/10 and has written two boooks - 'Marketing Your School' and 'Recruiting Teachers'. He is a regular contributer to Education Executive magazine and trainer for ISBL. 

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