May School Marketing Update

May School Marketing Update
18 May 2023

This month we address two of the biggest challenges for schools - and one of the best marketing solutions. Poor teacher recruitment and negative online reviews have the potential to derail successful schools - but engaging students in content creation is a great way to show what your school is really like!

There's also a round up of recent changes in web-based creative tools - these 5 might be exactly what you need for your day-to-day marketing needs - plus the latest school marketing job from MAD Recruitment

As ever, please get in touch if you'd like to give feedback, share your stories or ask marketing questions.

Best wishes

Simon Hepburn 

Founder, Marketing Advice for Schools

Call +44 (0) 161 241 2315 or click to book a chat via Calendly.


School Media Team streams live around the world!

"The ability to engage our distant and overseas parents has been fantastic and very much appreciated by both the parents and their children."

Orwell Park School is a day and boarding preparatory school for boys and girls aged between 2½ and 13 years in the village of Nacton in Suffolk. One of the pilot schools for the School Media Team project, it has produced a wide range of pupil-led content, including live-streaming of community events and sports fixtures.

Find out how the school did it here... read the full article here.


Marketing Advice for Schools is one of the partners behind School Media Team - sign up here for FREE access to lessons and more for the Summer Term.



Who is reviewing your school? 

Managing what people say about your school online is a huge challenge for schools - we've found at least two schools that have been effectively compared to prisons in their Google reviews! So, how do you monitor and manage your reviews? 

Click here to read the full article



Rethinking the recruitment journey...

A few years ago I spoke at a conference organised by Optimus Education on schools recruitment. Optimus have shared a summary of the talk I wrote for their members in response to the ongoing teacher recruitment crisis. It's more relevant now than it was then so if you're not involved in teacher recruitment as a school marketer please pass this on (or better still offer to help as your skills are needed)!

Read the whole article here...


School Marketing Job of the Month: Engagement and Funding Manager, Nottinghamshire

Are you looking for a new opportunity where you can lead the co-ordination of fundraising initiatives and drive income streams which will have a direct, positive impact on the lives of children and young people?

Now offered as full or part time, and applicants wishing to practice hybrid working are welcomed. Apply directly or contact Rachel at

Read more here...


To help you identify and effectively engage all your stakeholders we run regular open workshops on school marketing and social media management and an online communications course - all can be adapted to the specific needs of your school or trust. 


Online content creation - the latest features..

One of the biggest changes for many school marketers in recent years is the growth of web-based creative tools. Creating quality flyers and social media post used to require expensive programmes such as InDesign or Photoshop - but they can now be produced quickly using the likes of Canva - often for free! Here's our run-down of the latest additions to our top 5 apps...

1. Adobe Express - try the new Schedule feature to save time on social media (although I still like Buffer)!

2. Canva - check out over 1,100 new fonts!

3. Clipchamp - try 50 new original music tracks and much more to enhance your video!

4. Grammarly - the new GrammarlyGo feature lets you brainstorm ideas and create personalised text

5. Spotify for Podcasters - Spotify has taken over Anchor, the world's biggest podcast hosting platform and now offers great tools for anyone looking to create a podcast! 


As well as the services we've highlighted above we also help schools, trusts and those working with schools audit their marketing and communications, develop bespoke marketing plans, and support them in making a real difference to their school! 

Visit or call Simon on +44 (0)161 241 2315 to find out more - or just to chat about your marketing and communcation issues!