The most critical thing that you can do as a school leader is to stay in communication with your parents and prospective parents.
Social Media, emails, announcements on your website and yes, even phone calls. Now is not the time to go quiet. If anything - err on the side of over communication.
Tell your prospective parents how you are managing through this crisis. Tell your current parents and students how much you miss them.
Now, more than ever, it is important to tell your school’s story