Blog

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9th Oct 2023

It’s that time of year again! October is probably the most likely month for schools to hold...

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31st Aug 2023

Welcome back to a new school year - perhaps the first for many where school marketers can see a...

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24th Jul 2023

When you look at job adverts for most professions, the biggest complaint you can make is...

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10th Jul 2023

One of the challenges of modern marketing is getting the attention of people in a world where...

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21st Jun 2023

If there's been one difference to my work post-COVID it's that it has become more international -...

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18th May 2023

This month we address two of the biggest challenges for schools - and one of the best marketing...

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9th May 2023

A few years ago, a school in Yorkshire woke up to find that its Google entry had apparently...

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11th Apr 2023

When I started Marketing Advice for Schools six years ago, I was teaching almost full-time....

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28th Feb 2023

In January I said 2023 would (finally) be the year of video in school marketing. But...

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2nd Feb 2023

When I work with schools on marketing and communications, there's always one form of...

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13th Jan 2023

Will 2023 be the year of the multiverse, AI or augmented reality? It might be in some sectors,...

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13th Dec 2022

In the past there used to be marketing, sales, and customer service – three different...

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9th Nov 2022

Two months ago I wrote about our new Prime Minister. Now we have another one - I was not...

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20th Oct 2022

In 2019 people were worried about teacher recruitment and retention. I spoke about...

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29th Sep 2022

So... the least surprising political result of the last decade is now official and Liz...

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31st Aug 2022

It's sometimes worth reflecting on how new social media is. Facebook didn't exist before February...