How do you do this efficiently and effectively? Here are a few ideas - as always please add your own - and if you've got a great newsletter, please provide a link to it!
1. Keep the newsletter short and consider more than one! If you're a small primary school, one newsletter will cover everyone. In a larger school you'll get greater interest in if you focus on a year group, subject area or extra-curricular area (e.g. sport).
2. Keep the design simple. You can involve external designers, but I'd make sure that you get a template that you can work with at school rather than having to send copy off for setting.
Alternatively you can use templates in programmes such as Microsoft Word or Publisher to help you with printed newsletters - or sign up to free trials with websites such as Constant Contact (the people behind the Marketing Advice for Schools newsletter) for email newsletters.
3. Ask for help with the newsletter. A school will have experts in photography, writing, DTP and more - see if they will help you. The Art department is a good place to start!
4. Ask for stories. Don't wait for news to come to you. Heads of year, school council representatives and PE staff are probably the best sources of stories, but if you ask at assemblies and staff meetings you should get a lot of great ideas for stories.
5. Remind yourself of the key messages your school wants to give out. While you might get some interesting ideas that cover students' or teachers' personal interests, remember that your school has specific messages to convey. Thank everyone for their ideas, but pick a small number of stories to write about.
6. Make the most of photographs It's a cliché but a picture is worth 1000 words. Remember to use the 'crop' function to zoom in on the key people in a story. They'll definitely want to show others!
7. Check your school's safeguarding policy. Make sure that you've got permission from parents to use students' images before you go to print.
8. Proof, proof and proof. There will be mistakes in the first draft. Ask colleagues to check - and don't see mistakes as a problem!
9. Distribute as far and fast as possible. Make sure a newsletter is handed out at events (parents evenings are a great place to start - there's a lot of sitting around!), emailed (either as a email newsletter, a PDF or a weblink), posted online and publicised to teachers and students. If you have a prospectus, put the newsletter inside it. Make sure that newsletters can be shared on Facebook, Twitter, Instagram, Pinterest and more (and if you're not sure what these are, ask a student!).
10. Ask for feedback. You can always improve a publication - ask people what they think. And then start planning the second issue.