So, how can schools highlight the quality and professionalism of their teachers to help attract new students (and other great teachers)? Here are my first thoughts – please add more…
1. Sell the benefits of training. Be positive about training – don’t apologise to parents for INSET days or if a teacher goes off on a course – explain what the training is and why it is important (and that INSET days were taken from teachers’ holidays!)
2. Show the results of training- Set up a blog where teachers can talk about their training, or ask students to write about new innovations in their lessons
3. Profile all teachers, not just the SMT- One school I know asked students to question a different teacher for each edition of their school magazine. Highlight their qualifications and recent learning as well as their personal interests.
4. Create teacher experts – encourage your staff to get involved in writing textbooks, attending professional development conferences and writing articles in specialist subject or teaching journals. In time they might become well known in their specialist area – reflecting well on your school!
5. Encourage teaching and learning research in school – try some research-based EPD (Early Professional Development) schemes and share their results. Or encourage more experienced staff to take Masters courses – and again share their research.