<![CDATA[Marketing Advice for Schools - News]]>Wed, 14 Mar 2018 16:32:16 +0000Weebly<![CDATA[Brexit will have an impact on UK schools – but school marketers have a big advantage over others when planning for it!]]>Wed, 28 Feb 2018 15:07:53 GMThttp://marketingadviceforschools.com/news/brexit-will-have-an-impact-on-uk-schools-but-school-marketers-have-a-big-advantage-over-others-when-planning-for-it
Schools need to use their communities to help prepare for Brexit
The first thing to say about any analysis of Brexit is that a lot of people wish they knew a lot more about what is going to happen!

We know a little bit. We know that people are becoming worried that it will have a negative impact on themselves, and that’s never a good sign for the economy in general (see the Kantar research below)
We know that leaked economic forecasts are predicting a slowdown, especially in areas away from the South of England. (You can see the summary of the UK Government findings below). 
We know that migration from the EU is slowing down which could affect teacher availability. We know that there are specific problems affecting the Irish border, around ports and for certain industries like car manufacturing and banking. And the latest reports show net emigration of people to the western EU – especially France and Germany – which will surely hit recruitment of MFL teachers!
This uncertainty makes Brexit a prime example of the importance of strategic marketing planning – the process of continually listening to your market and making changes to your marketing. Brexit is likely to affect many schools, but if you’re a secondary modern in Kent you may be more affected by expansion of state grammar schools – while those in other areas might be more affected by a free school opening or existing teacher shortages.

So, what should we all be doing as Brexit approaches? Firstly, there’s the methods that all organisations are using – paying close attention to the national and local press, networking and learning from other people (as you’re doing today by reading this article), looking at published reports. This will let you know the practical issues you’re likely to face, and you can then apply general trends to your areas - will certain industries in your area suffer (banking, manufacturing) or perhaps develop with new Government incentives?

But as school you also have a powerful insight into your communities and that’s where you can gain further information. You need to know your parents and their employers and what they’re thinking. And this is especially important given the psychological aspects of Brexit – will people who can stay move back to their home countries, will other communities from outside the EU see this as an opportunity? 

So, how many of you have polled your parents about their plans?  Are you getting intelligence from form teachers seeing greater anxiety in EU students? Do you regularly look at your data on where your parents and prospective parents work and see how changes will affect your prospects?

These need to feed into an ongoing SWOT analysis. What are you good at, what do you need to improve, what opportunities are there for you to improve and what threats are there in your area?
Once you’ve identified these, there are two areas to focus on. You need to make sure that you are communicating your strengths and the areas you’re working on. And you need to be innovating to remove your weaknesses and threats – for example looking for different groups of parents to replace those moving or starting to proactively recruit modern language teachers (or looking at other languages?).

This article was taken from the keynote speech given by Simon Hepburn at the Inside Government event ‘Independent Schools Marketing: Attracting Students at Home and Abroad’ on 28th February in London.

If you’d like help understanding your market, why not look at our School Marketing Workshops!
<![CDATA[Teacher Recruitment and Retention in 2018 - what can you and your school do?]]>Wed, 31 Jan 2018 13:38:22 GMThttp://marketingadviceforschools.com/news/teacher-recruitment-and-retention-in-2018-what-can-you-and-your-school-do
This article looks at the findings of the Parliamentary Public Account Select Committee 'Retaining and Developing the Teaching Workforce' (31st January 2018) and makes recommendations for schools and trusts affected.

The latest insight into the teacher recruitment and retention crisis in England isn't a huge surprise. But it is authoritative and helps us zero in on areas of particular concern and develop new ideas for resolving the crisis (at least at the school level).

The 5 key findings of the report...

1. The crisis is greater in secondary schools. This has been foreseeable for a while given the increase in secondary numbers and the need for specialist teachers in secondary schools. Secondary school teacher numbers have dropped 4.9% from 2010 to 2016 and the staff:student ratio has increased, with an increase in primary teachers masking this in overall figures. The school age population will grow until 2025 in secondary schools so there is no obvious relief coming.

2. Teacher retention and development has been given insufficient attention compared to recruitment. Fifteen times more money has been spent on training new teachers than on developing existing ones, while teachers in England receive less than half the OECD average in annual training.

3. Too many teachers are leaving the profession before retirement. 34,910 left before retirement in 2015-6 compared to 7,760 who retired and there are 250,000 trained teachers under retirement age not teaching. Teacher workload is acknowledged to be a major reason for this, along with the lack of flexible working opportunities for returning staff.

4. There is an ongoing and growing subject and location divide. Science, Maths and MFL teachers are in shortest supply and the problem is worst in London, the South East and East of England. A key issue here is the cost of housing.

5. Government solutions are not taking effect. The report notes that the recent National Teaching Service failed after only persuading 24 teachers to move to areas of need. The Government's latest ideas are to improve the recruitment process with a promised free web-based recruitment service for schools as well as a framework recruitment contract to control recruitment agency costs. (It's worth noting in passing that teachers are paid a total of £21 billion per year, so there's a lot of incentive for agencies to get in on the deal!).

And 5 ways your school can respond...

1. Make teaching in your school a career again. Teachers are spending less time in the sector and moving out - other research shows this is not necessarily for higher pay. Short-termism is rife in schools and this needs to be challenged. Could your school offer sabbaticals, support teachers in international exchanges and offer different roles in a MAT?

2. Seek out flexible workers. Former teachers could really help schools, but those looking for flexible work won't be searching job boards. Does your school reach out to its local community and former teachers to explore these opportunities?

3. Invest in CPD - and make sure you're letting the wider world know that you are. A few schools are making this a key part of their recruitment offer - the opportunity for expert coaching or management training is a great draw that will make you stand out.

4. Don't rely on the Government to solve systemic problems. The proposed recruitment contract and job board are nice ideas but will take time to come along and may not work. Do you critically evaluate every part of your recruitment process - looking at cost per applicant, cost per hire and quality of new recruit?

And finally,

5. Make talent management your priority in 2018. It's not a recruitment problem, or a retention problem or a development problem - you need to look at all three (and your processes) holistically. Find out how we can help you here....
<![CDATA[What’s going to be different in school marketing in 2018?]]>Sun, 07 Jan 2018 12:46:40 GMThttp://marketingadviceforschools.com/news/whats-going-to-be-different-in-school-marketing-in-2018

Happy New Year!

The Christmas break is a good time to unwind – but it’s also an opportunity to catch up with the latest ideas and check out what the New Year might bring.

Among the ways I did this were to attend a great free Google Digital Garage session on social media (check them out here if you’re in Manchester), helped judge the 2017 InspiredSM Brilliance Awards, which gave me a great insight into some excellent US schools, and read as many ‘what’s big in 2018’ articles as I could find. I also reflected on many of the fantastic conversations I had last year with a whole range of school leaders and experts.

And here are my top 8 ideas. Please disagree or add your own!

1. Recommendations will be essential. You can call them Influencers, Champions or Reviewers, but thanks to social media and sites like Revoo and Trustpilot people are looking to others to help them make decisions. Schools need to look for people who like them and help them to share what they say. Quotes, video clips, testimonials and guest articles from parents on websites are good things to aim for.

2. New data protection laws are an opportunity. This year will see the General Data Protection Regulations (GDPR) introduced. I’d encourage schools to use them to develop relationships – to work out what information and content parents, prospective parents and other stakeholders want from you and get their permission to engage them with it.

3. People will welcome things at fixed times. With the loss of scheduled TV (vs Netflix box sets) and regular hours of work (vs always-on working), schools provide the only fixed times for many parents. So why not broadcast your weekly assembly or produce a new podcast that comes out on YouTube or Vimeo every Thursday at 4.30pm?

4. Creating coherent experiences will help you manage digital overload. How can you help people remember their visit or interaction with you? I spent some time last term working with schools to ensure that their key messages were continuously reflected in newsletters, tours and displays - hopefully saving time in the process by providing focus!

5. Think how design can encompass the whole school. I really enjoyed a number of conversations last year with designers and architects because they’re always thinking about wider uses of design. Think about how your school’s colour scheme, decorations or publications can show how you are different.

6. Careers are changing again, so show how you will help your students cope. 2017 was a year where technology seemed to take a major leap forward in many areas from real driverless cars to DNA manipulation. There’s always a debate about how many jobs really appear or disappear but communicating how your school is equipping students to cope with this can only be a good idea.

7. Staff shortages in schools are going to get worse. The year started with bad news from England and Scotland. While some schools are developing recruitment portals and others are improving adverts (and some are offering cheap housing in London!), there’s a tremendous need for schools and teaching as a profession to really understand that talent management is a priority - and that means focusing communications on why your school is a great place to work!

8. Getting communications right will matter even more. Your reputation isn’t just influenced by what you say externally in the present – with social media driving the news agenda it’s about remembering what you’ve said in the past and living up to it, being very careful what you share in your school (don’t expect it to remain inside the walls) and planning carefully for both crises and things you are planning to change. So many schools and people fell foul of these issues in 2017 that it’s probably not necessary to name any!

If you need help with any of these issues, please get in touch!
<![CDATA[A Budget special - 7 ways to market Maths (or any other subject)]]>Wed, 22 Nov 2017 16:17:48 GMThttp://marketingadviceforschools.com/news/a-budget-special-7-ways-to-market-maths-or-any-other-subject
In today's Budget it was announced that schools will receive £600 for every extra student that signs up to study Maths post-16.

This is of course a real reason to market your Maths! But there are other reasons why schools might want to promote a particular course - perhaps you've just introduced a computer science GCSE or are concerned about the viability of some of the language courses you offer and want to boost your intake.

The key is to make sure you're using a marketing approach. As a new HoD I used the ideas below - and was accused by the school's then Deputy Head of 'aggressively marketing my subject'. I took that as a compliment, especially as it meant my A-level classes were full.

1. Find out why current students take that subject - and why they don't. If you're offering a new subject, invite potential students to a meeting, explain the course and get them to tell you what they see as pros and cons.

2. Be open to changing how you teach. If you get feedback that other subjects offer more links to the real world, or have more project work, investigate how you can offer this.

3. Profile your staff and their expertise, passion and experience. Schools often fail to explain why teachers are great at teaching their subject, especially at more advanced levels. Why not let them blog about their subject?

4. Link to research and news stories that show the value of the subject. Students often have preconceived ideas about how useful a subject is. Even if you think they are positive, they might be too narrow - for example students might see computer science as being only suitable for programmers and see that as not for them.

5. Gather testimonials and write case studies. Sharing exam results is important, but you should also make sure to personalise this by showing how students engaged with and succeeded in your subject. Don't just focus on your top students either - look for those who you worked hard with to achieve a pass.

6. Show off great work and achievements. Make sure that you are feeding your great stories into school marketing activities such as the school website, social media channels and newsletters. Or create your own department newsletter.

7. Build relationships with potential students throughout their current studies. Given an opportunity like the Budget Maths one, it makes sense to identify potential A-level Mathematicians early in the school and give them positive tastes of advanced maths throughout their studies. Don't narrow their focus to just GCSE material.

Please add your thoughts and share your successes by commenting.
<![CDATA[Turn OFSTED’s ‘curriculum challenge’ into a marketing opportunity. Show what you are teaching - and why.]]>Tue, 24 Oct 2017 16:16:47 GMThttp://marketingadviceforschools.com/news/turn-ofsteds-curriculum-challenge-into-a-marketing-opportunity-show-what-you-are-teaching-and-why
How does what you teach, and why you teach it, make you stand out?

​Last month our Inspiration topic was ‘Showcasing your Academic Achievements’ – looking at how schools can share the great work that takes place in lessons.

​Not long after, English schools were challenged in a similar way by the Chief Inspector of government inspectorate OFSTED, Amanda Spielman. It’s worth reading the whole of her article, but this is perhaps the key challenge, asking about the school curriculum,
“…choices need to be made about what to do when, how much depth to pursue, which ideas to link together, what resources to draw on, which way to teach, and how to make sure all pupils are able to benefit as each new concept, construct or fact is taught…

“…these decisions must be rooted in a solid consensus about what education should deliver for each pupil. What is the body of knowledge that a child needs so that they will flourish in the future and not be left behind?”

HCMI's Commentary, 11th October 2017
Some schools may choose to panic, do nothing, or to add this to their ‘just-for-OFSTED’ pile and produce a quick, bland report that refers to the national curriculum and exam specifications, but why not use this challenge to set out what makes your school special – internally and externally? After all, it’s a question you can expect prospective parents to ask now.

What can you do? The key, as with many marketing challenges, is twofold – to concisely articulate your vision for the curriculum (the why) – and then to show how it is being delivered through stories (the what).  

This is a great opportunity for marketing and academic staff to work together – the academic staff need to articulate the vision and share examples and the marketing staff need to translate this into simple ways that can be widely communicated and feedback responses from the wider community.

Here are two examples, from two very different free schools. What unites them is that they don’t talk about KS3 or GCSES, and they look for and share evidence to show what they are doing in pursuit of their vision. And they’re both 'OFSTED outstanding', if that means anything!

School 21: The Six Attributes

Michaela Free School: Curriculum

If you’d like help finding your key messages, or innovative and cost-effective ways of communicating them, take a look at our open, online and bespoke school marketing courses and workshops. 
<![CDATA[It’s been a bad month for social media in schools – we shared ideas to use it better at #isbconf17!]]>Fri, 06 Oct 2017 10:34:13 GMThttp://marketingadviceforschools.com/news/its-been-a-bad-month-for-social-media-in-schools-we-shared-ideas-to-use-it-better-at-isbconf17
Title slide from our isbi schools conference presentation
The last month has not been good for social media in schools. It saw a survey for the HMC and Digital Awareness UK that showed 63% of teenagers wished it had never been invented. And a social media post led to a stream of negativity in Norfolk after parents heard of the potential merger of their school on Facebook.

The challenge for schools and school marketers though is to make the best of social media – it’s not going away and it can’t be reinvented – and this was the theme of our workshop at this week’s isbi conference at Fresham Heights School in Surrey – one of the most popular of the day. 

Using our 2016 School Marketing Survey as the basis for our insights, we identified 4 key areas that school marketers can make the most of social media.
  • Gathering information from school networks
  • Segmenting and targeting your audiences
  • Tracking your social media reputation
  • Helping with safeguarding
We take a look at each point below – together with some of the great feedback and ideas from delegates!

Findings from our school marketing survey

Gathering information – rather than spend hours chasing round your school looking for the great stories you need, setting up social media accounts for sporting teams and your high-performing departments and training staff means stories will come to you. One delegate built on this by sharing how his school encourages teachers to use iPads to take pictures of great work for marketing purposes.
Segmenting and targeting your audiences – this is something that marketers do as a matter of course with other media, but few schools in our survey set up different social media accounts with targeted content. We also discussed sharing different types of content on different social media, targeting different age groups with different social media and using scheduling apps to produce content at the time people read it most. It was great to hear from one delegate about the way her school ran different Facebook pages for different stakeholder groups.
Tracking your social media reputation – schools can use a range of tools to move beyond simply looking at their number of followers. We discussed looking at engagements, using social media scoreboards such as socialcandy.co.uk (for Twitter) or Klout (for all social media), tracking social media enquiries or contacts from alumni and looking at changing perceptions through focus groups and surveys. There was a good discussion about whether schools should also be on the lookout for people who started following them on social media after events – and if they could be sent specific material to help them through the application process.
Helping with safeguarding – school marketing professionals are using social media regularly and can often see and hear things that will benefit pastoral and safeguarding colleagues. We looked at a few specific areas – identifying new social media platforms used by students (the rise of Snapchat for example); passing on information about dangerous social media trends such as the Blue Whale Challenge; and looking for negative or concerning social media posts by students that include the school as part of ongoing social media monitoring.  One delegate shared how his school had identified risky behaviour in a former student in this way. 

<![CDATA[Inspection is changing - and a marketing approach is your best response]]>Wed, 06 Sep 2017 10:38:21 GMThttp://marketingadviceforschools.com/news/inspection-is-changing-and-a-marketing-approach-is-your-best-response
The start of a new school year always sees changes - new students, new teachers, and invariably new facts (and rumours) about school inspection changes.

Schools in England face inspections either from the government in the form of OFSTED, or for the majority of private schools from the independent but government-approved Independent Schools Inspectorate. Both organisations look at a wide range of functions within a schools - safeguarding and welfare as well as the quality and effectiveness of education.

Both inspectorates have been seen in the past as data- and lesson observation- focused, but comments and changes in their stated processes recently show that they're becoming more interested in how schools meet the needs of key stakeholders - students, parents and now even staff. Let's take a look at some of these changes in detail:

1. It's not just about exam grades:
The new OFSTED Chief Inspector Amanda Spielman has been vocal over the summer about the importance of achieving more than just exam results in a school. 
“Rather than just intensifying the focus on data, Ofsted inspections must explore what is behind the data, asking how results have been achieved. Inspections, then, are about looking underneath the bonnet to be sure that a good quality education –one that genuinely meets pupils’ needs – is not being compromised.”
Amanda Spielman, OFSTED Chief Inspector, The Guardian, 23/6/17

2. How staff are treated is on the agenda:
Sean Harford, OFSTED's National Director for Education started the year with a tweet asking what school management were doing to reduce workload - showing that they're aware of the growing shortages in teaching staff. 
3. Parents and students' views are key parts of the process: 
The latest ISI guide for schools is explicit about the importance of stakeholder views. 
'To evaluate the outcomes for pupils the inspection includes lesson observation, the evidence of pupils’ written work, including that held electronically, and visits to extra-curricular activities and other school events. Inspectors interview pupils, and school leaders, managers and teachers to gather evidence related to outcomes for pupils. They consider the questionnaire responses from parents and pupils, the school’s fulfilment of its aims and the distinctiveness of each school in evaluating pupils’ achievement and personal development'
Handbook for the Inspection of Schools: Inspection Framework, December 2016
What's this got to do with marketing?
From a marketing perspective it seems clear that the 'best schools' under these frameworks will be those that do two things well. They need to have a clear and consistent narrative - a strong vision backed up by practical examples that all stakeholders are aware of - and be able to show that they are listening to and delivering against the real needs of parents, teachers and students

These are no longer peripheral concepts that schools can avoid by
introducing policies that they think inspectors want or achieving good results by gaming the system. It's about marketing your school properly - and about time too!

<![CDATA[Taking shortcuts damages school reputations - it's not marketing!]]>Wed, 30 Aug 2017 10:14:54 GMThttp://marketingadviceforschools.com/news/taking-shortcuts-damages-school-reputations-its-not-marketing
In the last week, two different scandals have resulted in front page headlines for high-flying English schools. Independent schools Eton and Winchester College were forced to take action against senior teachers accused of breaching exam regulations by sharing information with students - while state grammar school St Olaves in Orpington was accused of breaking the law by 'throwing out' students who did not achieve 3B grades at the end of Y12.  

The problem is that this is presented as part of a 'marketing culture' where getting to the top of a league table or achieving 100% passes is more important than doing an honest and good job.  Nothing could be further from the true goal of marketing - the need to create a long-term reputation based on fact. The scandal that goes with these headlines will damage the reputation of all three schools and their senior leadership. 

At Marketing Advice for Schools we consistently talk about marketing as 'identifying and meeting the needs of stakeholders'; doing the best for students, parents and the community for the long term. It also means for most schools that the true marketing challenge is time - time to find the great stories that show your school at its best, time to listen to concerns of parents and students and innovate in response, time to respond creatively to every visitor. It's why we railed against 'gaming' almost five years ago when the website had just been launched! 

If you'd like to develop a strong, long-term marketing strategy this year, why not book a place on one of our open or online courses, or call us for bespoke advice for your school or MAT. 
<![CDATA[What I’ve learned about marketing  from training 25 schools – the second time around!]]>Tue, 18 Jul 2017 09:51:52 GMThttp://marketingadviceforschools.com/news/what-ive-learned-about-marketing-from-training-25-schools-the-second-time-around
Marketing Advice for School’s Simon Hepburn reflects on his recent school marketing training.

Two years ago I had a great end-of-summer-term experience – the opportunity to train around 25 schools in a series of courses for Osiris Educational. Having done the same again in the last couple of weeks,  I thought I should look over my reflections from then (you can find them here) and see what has – and hasn’t changed! Here are 7 key learnings...

  1. Marketing has become more mainstream. Two years ago, the schools I talked to knew that marketing was important for them, but that they weren’t necessarily representative of all schools. This year one participant asked why their course wasn’t totally full as ‘all schools are talking about marketing now!’ 
  2. Knowledge of marketing is increasing. Two years ago, when I asked delegates what they thought marketing was they invariably talked about ‘promotion’ or ‘advertising’. This time there was much more awareness of the need for ‘engagement’ and ‘stakeholders’, alongside ‘promotion’. Schools were aware of opportunities in moving marketing spend from advertising, if a bit wary.
  3. Marketing challenges are growing and changing. Every school I talked to was facing issues recruiting students and balancing budgets, the majority were worried about recruiting teachers and some were working through the process of academy conversion. The good news is that they all left with a strong conviction that a marketing approach would help them (and a plan to make it happen).  
  4. Social media still worries schools. Schools have accepted the need for social media, and indeed some of the delegates came on the course to learn about using it for marketing, but they worry about negative comments. The best argument I found was that if your school doesn’t manage its own social media presence, someone else will!
  5. Schools need more time to do marketing, not more money. It’s amazing what schools expect their support staff or full-time teachers to do. The secondary schools in particular that I trained were spending a tiny proportion of their available human resources on marketing – something that is shocking for under-subscribed schools (10 more students would pay for a full time marketing manager!), and a worry even for those who are full.  As many of the schools found, money isn't really the issue, it's having the time to use the contacts and resources schools already have. 
  6. There are some great schools out there! As always, it’s a privilege to meet great heads, teachers and support staff who are working in difficult situations, with old buildings or massive fixed costs and making a huge difference to their communities.
  7. Creating a content calendar is important. The biggest improvement in this series of courses was the introduction of the content plan. Rather than leaving the process of planning and communicating stories to each school, this helped them focus what to write, record and when to do it.  

If you’d like school marketing training, let Osiris know – or check out our own training workshops here.
<![CDATA[Teacher Recruitment and Retention - the latest on the crisis]]>Mon, 17 Jul 2017 14:10:36 GMThttp://marketingadviceforschools.com/news/teacher-recruitment-and-retention-the-latest-on-the-crisisAs the school year comes to an end, it seems a good time to talk again about teacher recruitment.

​Anecdotally it seems most schools have just about managed to find enough staff for this September, although there are still a lot of jobs around – 708 at e-teach and 450 at TES.com as of 17th July – for anyone left looking.

​The problem is that 2018 is looking much worse. A combination of demographic and economic factors is set to produce a shortage of potential teachers while the number of students will rise significantly. Teacher retention is getting worse, while recruitment has not met demand for 5 years. You can see why the Government is preparing to spend £10 million to recruit just 600 teachers from overseas and teacher training adverts are continuing well into the student summer vacation.

We take a look at all these trends below and offer advice for all schools affected.

Demographic dips

There are fewer people in the age group that produces most trainee teachers, while the number of students is set to increase. The population pyramid below from the Office for National Statistics shows this clearly – between 2005 (line) and 2015 (shaded bars) the number of teenagers dropped significantly while the number of under 10s increased. Putting numbers to this, there will be 60,000 fewer 22 year-olds available to start teacher training in 2018 than there were in 2015, while the number of 11 year-olds entering secondary school will have increased by over 70,000.  
Source: ONS

Economic Problems

Despite the recent comments from the Chancellor of the Exchequer about public sector pay being better than that in the private sector, two problems highlighted in the graphs below are that private sector pay is growing faster than public sector, and teaching is not even keeping up with other public sector jobs. Coupled with low unemployment, teaching is just less attractive, especially to STEM graduates. 
Source: https://www.gov.uk/government/organisations/school-teachers-review-body

Teacher retention gets worse...

The latest figures from the School Teachers Review Body showed a clear crisis in both recruitment and retention - summarised well by Schools Week in this article.

The first graph below shows that teachers are leaving at an increasing rate, and increasingly before retirement. The second graph shows that the result of this is poorer retention and a severe lack of retained expertise. It’s clear that this is down to a combination of workload, pay and conditions. Yet for one reason or another (probably lack of time!) even when workload reduction is suggested, 80% of schools aren’t taking steps to implement it.
Source: https://www.gov.uk/government/organisations/school-teachers-review-body
Source: https://www.gov.uk/government/organisations/school-teachers-review-body

....And recruitment is no better

Teacher recruitment can also be said to be in a difficult position. The graph below, again from the School Teachers Review Body, shows that recruitment in all sectors has been below target for the past 5 years. Primary recruitment is now doing better than secondary.

The Government has responded by putting more money into recruitment - notably its £10 million 'biggest ever' overseas recruitment plan plus more funding for local recruitment. The tweet below right shows a late 'Get Into Teaching' advert after the end of the student year. The only problem is that students who haven't found a job yet may fit the 'Armstrong and Miller' stereotype in the video below? 

PictureSource: https://www.gov.uk/government/organisations/school-teachers-review-body

How to ride the storm!

It's clear that schools will face problems next year - especially secondary schools in coastal areas (with smaller catchment areas) and the London fringe (where teachers have higher-paid alternatively). 

The problem is that there's no simple solution for every school. Some will probably benefit most from reaching out for former teachers in their communities - offering flexible part-time work or a better work-life balance to tempt them back. Others need to work on retention - making real changes to workload to keep their best staff. Another group might benefit most from being more involved in local Initial Teacher Training – helping SCITTS interview, offering PGCE or Teach First placements or letting staff teach on university courses. 

To help your school find an individual solution with expert help, click here to book a place on one of our Recruitment and Retention Workshops in October. We'll explore all aspects of the Talent Management Cycle and produce a specific plan for your school!