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It’s that time of year again! October is probably the most likely month...

9th Oct 2023

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Welcome back to a new school year - perhaps the first for many where school...

31st Aug 2023

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When you look at job adverts for most professions, the biggest complaint you...

24th Jul 2023

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One of the challenges of modern marketing is getting the attention of people...

10th Jul 2023

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If there's been one difference to my work post-COVID it's that it has become...

21st Jun 2023

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This month we address two of the biggest challenges for schools - and one of...

18th May 2023

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A few years ago, a school in Yorkshire woke up to find that its Google...

9th May 2023

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When I started Marketing Advice for Schools six years ago, I was teaching...

11th Apr 2023

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In January I said 2023 would (finally) be the year of video in school...

28th Feb 2023

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When I work with schools on marketing and communications, there's always one...

2nd Feb 2023

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Will 2023 be the year of the multiverse, AI or augmented reality? It might...

13th Jan 2023

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In the past there used to be marketing, sales, and customer service –...

13th Dec 2022

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Two months ago I wrote about our new Prime Minister. Now we have another...

9th Nov 2022

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In 2019 people were worried about teacher recruitment and retention. I spoke...

20th Oct 2022

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So... the least surprising political result of the last decade is now...

29th Sep 2022

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It's sometimes worth reflecting on how new social media is. Facebook didn't...

31st Aug 2022

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This year I've spent a lot of time working with schools that serve more than...

5th Jul 2022

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Why does internal communication matter - even more than it used to - for...

28th Jun 2022

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I'm singing it now, things can only get better Only get better If we see it...

13th May 2022

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On 28th March the UK Government produced the first Education White Paper...

5th Apr 2022

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Newsletters are one of the most common communication and marketing tools used...

8th Mar 2022

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My focus for the year is listening. While I'd run a lot of face-to-face...

26th Feb 2022

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One of my most interesting school marketing tasks in recent years has been...

23rd Feb 2022

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Thanks to Alicia Coad of Independent Schools Portal for this guest blog - if...

23rd Feb 2022

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